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The Essence of Kathleen, Part 1: Services & Segments

part 2: Goals & Essence > Being a solopreneur (that’s an entrepreneur with one person) is mostly about selling yourself. And a website is a great selling tool.  It’s low cost.  It’s cheap...

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Free Webpage Design Template

A design template for handy layout of pages. When you’re designing elements on a web page, using the computer to do the initial design is rather lame – you have to open the programs, build the...

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The Essence of Kathleen Part 2: Goals & Essence

< Part 1 of The Essence of Kathleen So when last we left Kathleen, she was gearing up to build her yoga website. During our initial meeting, we discussed 6 ‘angles’ that will start her off on the...

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On The Lake Podcast 12: Goal Setting

Listen: OTL 12 – Goal SettingIn this podcast, we discuss annual creating a Culture of Testing in your company, to improve your products, website, and customer service. Podcast Links: All Podcasts Our...

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On The Lake Podcast 13: A Culture of Testing

Listen: OTL 13 – A Culture of TestingSet up some goals (but not too many) to achieve more goals throughout the year. We also include an action plan that we use to make your goals real and followable....

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Where are you putting your social media energy?

Here at TAC, we’re always trying to get great feedback from our readers, and want your opinion on where you’re spending your social efforts… Where are you spending your effort and time with social...

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Google Tag Manager (GTM): Why Ad Agencies Love Us

Pixel and other Ad Tracking is tough. If you’re an ad agency, you know that campaign tracking can be challenging – in order for your tracking to work, your agency needs technical know-how,...

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The Value Equation: How to Predict if People Will Convert

In this installment, Greg and Mark from Think Around Corners discuss a basic equation in conversion rate optimization. You will learn why CRO is just as important as SEO, and how you can start seeing...

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I Love My Team – Benefits & Challenges of Distributed Companies

“There is always room for operational efficiency without hurting anyone’s feelings.” -Greg Cox In this special audio podcast episode, Greg and Dustin chat about the many joys and obstacles of working...

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AMA 2016: Market Segmentation Critical to Discovering High-Value Sources of...

The more marketing changes… I was reading the AMA magazine (May 2016 edition) and discovered an article – 7 Big Problems in the Marketing Industry. The first problem, Effectively Targeting High-Value...

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